Have you ever wanted to create your own beauty product or switch career paths? Well then this week’s Style With Purpose episode is for you! Beauty expert and PreHeels co-founder Dana Ward has made the leap from being one of the executive producers of Clevver TV to a powerhouse entrepreneur in the start-up world. Her company PreHeels sold $2 million in sales the first 7 months! She is one of my oldest friends from the hosting world, and I’m thrilled to have her as a guest. Read on to learn a little bit more about Dana as you get ready to watch this week’s episode!
WHAT IS PRE-HEELS?
PreHeels is an innovative aerosolized spray that creates a clear barrier on the skin that prevents blisters and irritation from shoes.
WHO IS DANA?
Before co-founding PreHeels, Dana Ward was a former executive producer and on-air personality at Clevver Media, the most viewed pop culture & entertainment news network on YouTube with more than 3 billion views (acquired & merged into Defy Media). She also led creative development & execution of digital video advertising campaigns at Defy Media for 50+ brands including Macy’s, CoverGirl, ACUVUE, Adidas & Gillette. Dana is a graduate of the USC Annenberg School for Journalism. Fight on!
Watch the edited show below!
DANA’S TOP THREE TAKEAWAYS:
- It’s never too late to switch careers or change directions. Don’t have a backup plan, but have versatile skills.
- In order to have a successful start-up, you must to find a need that has not been filled. It must be your passion and desire as entrepreneurship is a 24/7 career.
- Don’t just pitch your product to anyone. Be strategic with your copy and strategy for the best results.
Don’t forget to shop Dana’s favorite beauty products mentioned on the show! Get a discount on PreHeels by signing up for my newsletter.
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