Have you ever wanted to create your own beauty product or switch career paths? Well then this week’s Style With Purpose episode is for you! Beauty expert and PreHeels co-founder Dana Ward has made the leap from being one of the executive producers of Clevver TV to a powerhouse entrepreneur in the start-up world. Her company PreHeels sold $2 million in sales the first 7 months! She is one of my oldest friends from the hosting world, and I’m thrilled to have her as a guest. Read on to learn a little bit more about Dana as you get ready to watch this week’s episode!
WHAT IS PRE-HEELS?
PreHeels is an innovative aerosolized spray that creates a clear barrier on the skin that prevents blisters and irritation from shoes.
WHO IS DANA?
Before co-founding PreHeels, Dana Ward was a former executive producer and on-air personality at Clevver Media, the most viewed pop culture & entertainment news network on YouTube with more than 3 billion views (acquired & merged into Defy Media). She also led creative development & execution of digital video advertising campaigns at Defy Media for 50+ brands including Macy’s, CoverGirl, ACUVUE, Adidas & Gillette. Dana is a graduate of the USC Annenberg School for Journalism. Fight on!
Watch the edited show below!
DANA’S TOP THREE TAKEAWAYS:
- It’s never too late to switch careers or change directions. Don’t have a backup plan, but have versatile skills.
- In order to have a successful start-up, you must to find a need that has not been filled. It must be your passion and desire as entrepreneurship is a 24/7 career.
- Don’t just pitch your product to anyone. Be strategic with your copy and strategy for the best results.
Check out PreHeels and follow them on Facebook.
Follow Dana on Twitter and Instagram.
Don’t forget to shop Dana’s favorite beauty products mentioned on the show! Get a discount on PreHeels by signing up for my newsletter.
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